What Go to Market does

Answers: Which carriers get my submission? What's my panel? How do I see what was sent where? What if a carrier needs more information to quote? Can I go before everything's ready?

What happens when you click it

Go to Market sends your completed submission to your selected carriers. From that point, quotes accumulate in the Quotes section of the Market Details tab as carriers respond. The platform records what was sent to whom, so "where is this?" is answered by the submission itself, not by digging through your sent mail.

Who receives it: your panel — and your selection within it

Your submission goes to markets from your agency's panel — the pre-approved set of carriers for that line of business on your account. You can see your panel in the application itself: the carriers for the line of business are listed alongside the questions, each tracking how many of its required fields are complete, and each question notes how many markets it's relevant for.

Within the panel, you choose which markets receive this submission: remove a carrier from the list (the × on its name) and it won't receive the account. A common reason is a piece of information that only that carrier requires and you don't have yet. Another is leaving off the incumbent carrier when remarketing a renewal — though if you're going through the renewal flow, the platform handles that for you automatically.

Not every selected carrier quotes every risk: each carrier evaluates eligibility (industry, revenue, state, etc.) and responds with a quote, a referral, or a decline.

Do I have to wait for every product to be ready?

The application tracks readiness per product — the Go to Market step shows how many markets are ready to receive the submission ("Submit N ready"). You can go to market once at least one product's requirements are complete — you don't have to satisfy every carrier's question set first — and you can come back and send the remaining markets from the same submission once their questions are answered. The trade-off: products whose questions you skipped won't quote until their requirements are met.

When a carrier needs more information

When a carrier needs more information to quote the risk, the account goes to a human underwriter for review, and the quote shows one of two statuses:

• Referred — the underwriter will reach out to you.

• Referral — you reach out to the underwriter.

Either way it's a direct conversation to clear up whatever they need — see Referrals and declines.

After it's sent

Expect the fast carriers in minutes and others longer; referred quotes wait on a human underwriter.